Hala Emad El-Barkouky received her BS.c degree in 2010 in business administration , finance major, Arab academy for science , technology and maritime transport. She finished her masters degree in March 2014 and became an assistant lecturer. she started her PH.D in Minho University in 2017 (Major marketing) and finished the degree in 2023. she is currently an assistant lecturer in Marketing at the Arab Academy for Science, Technology, and Maritime Transport (AASTMT), Cairo, Egypt.