Course
| code | TM434 |
| credit_hours | 3 |
| title | Tourism Policy |
| arbic title | |
| prequisites | TM335 |
| credit hours | 3 |
| Description/Outcomes | This course provides a definition of policy and strategy. It presents with tourism policy, its definition, structure, content and process. It tackles tourism policy in developing and developed countries and the tourism policy and international relations. This course introduces tourism policy formulation and product development policy and environmental protection, policy of tourism prosperity, creation of new tourism area and encouraging investments. The course states the main outline of a national tourism plan, the policy of developing public awareness of tourism and raising the level of services offered to the clients, developing domestic tourism to enhance people?s moral health and enhancing tourism services through training and education. In addition, it states the importance of tourism policy in the future. |
| arabic Description/Outcomes | |
| objectives | Define policy, strategy, scope and structure and limitation of tourism policy.
Compare tourism policy in developed and developing countries.
Predict the future of tourism policy based on past, general and specific strategies. |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | |
| arabic textbook | |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Introducing Policy and Strategy
Define Policy
Define Strategy
Differences between Policy and Strategy
|
| 2 |
Strategies of Tourism
General Strategies
Specific Strategies
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| 3 |
Tourism Policy
Structure
Scope
Process
Limitations
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| 4 |
Main Outline of National Tourism Plan
Concept
Components
Outline
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| 5 |
Tourism Policy Worldwide
Developing countries
Developed countries
Underdeveloped countries
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| 6 |
Tourism Policy and International Relations
Tourism Foreign Diplomacy and Trade
Restrictions and Restraints
International Tourism Policies instate of socialist countries
Case studies
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| 7 |
Tourism Policy Formulation
Role of the State
Role of the Private Sector
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| 8 |
Future Tourism Policy
Transportation and Communication impacts on Tourism
Entering International Market place
Environment and Tourism
Tourism and Peace
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| 9 |
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| 10 |
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| 11 |
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| 12 |
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| 13 |
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| 14 |
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| 15 |
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| 16 |
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