Course
| code | TM132 |
| credit_hours | 3 |
| title | Introduction To Travel Agencies Management |
| arbic title | |
| prequisites | None |
| credit hours | 3 |
| Description/Outcomes | This course serve as an introduction to travel agency, its functions and departments, it defines tourism, its importance and reasons for growth, qualification of personnel and characteristics of tourism products. In addition, it tackles the requirements of a travel agency, its legal, financial and managerial aspects of its activities. Topics include all types and methods of services offered by a travel agency, differentiation between a retail travel agency and a tour operator and Sales Distribution Systems. Then, it explores types of tours, general criteria for their design, planning and implementing tour programs and the Confidential Tariff. It tackles the types of clients, marketing, promotion and tourism counseling. It allows students to know different International Tourism and Travel Organizations. Then, it gives an overview of Air Transportation |
| arabic Description/Outcomes | |
| objectives | Understand the qualifications of staff needed to work in the field of tourism industry.
Stress on the importance of communication in the tourism industry.
Distinguish between the legal, financial and managerial aspects of travel agencies activities.
Differentiate between the various types and specializations of travel agencies. |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | |
| arabic textbook | |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Definition of Travel Agencies
Function of travel agencies
Classification
Components
|
| 2 |
Tours
Types
General criteria for design
Inclusive Tours
|
| 3 |
Aspects of Travel Agencies Activities
Legal
Financial
Managerial
|
| 4 |
Planning and Implementing Tourism Program
Components of a tour program
Distribution of tour program
|
| 5 |
Services offered by a Travel Agency
Types
Methods
|
| 6 |
Role of Travel Agent
Marketing and Promotion
Tourism Counseling
|
| 7 |
Differentiation between Retail Agency and Tour Operator
Functions
Relationship with customer
|
| 8 |
Different International Tourism and Travel Organization
IATA
ICAO
|
| 9 |
Sales Distribution System
Types
Advantage and disadvantage
|
| 10 |
Passenger Transportation
Land
Sea
Air
|
| 11 |
|
| 12 |
|
| 13 |
|
| 14 |
|
| 15 |
|
| 16 |
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