code MX321
credit_hours 3
title Advanced topics in media management
arbic title
prequisites MD212
credit hours 3
Description/Outcomes This course provides students with an introduction to issues of concern to managers in the information age. Topics include understanding new media and its implications for the future. The course is very practical and heavily centered on professional practice and work experience, it is an ideal course for those who whish to work in multimedia, broadcasting or general media industries, promotion, event management or publishing.
arabic Description/Outcomes
objectives By the end of this course, students will be able to bring together the practical advice and the theoretical principles and this will be done through obtaining a conceptual road-map to new media and their implications for journalism and society, and also by acquiring a working knowledge of other new media and finally by developing a critical thinking skills regarding new media and their consequences.
arabic objectives
ref. books -Alan, B. A. et al. (2006). Handbook of media management and economics. Lawrence Erlbaurn associates, inc. rn-Dennis F.H. (2003). Media management in the age of giants: business dynamics of journalism. Lowa state press.rnrn-Websites: WWW.charleswarner.usrn
arabic ref. books
textbook Wickis, J. L. et al. (2004). Media management: a casebook approach. Lawrence Erlbaurn associates, inc.
arabic textbook
objective set
content set
Course Content
content serial Description
1 Ch.1: Managerial decision making
2 Ch 2: Leadership and the workforce
3 Ch 3: Motivation
4 Ch 4: the global structure of media organizations
5 Ch 5: technology and the future
6 Ch.6: Regulation and self regulation
7 7th week exam
8 Ch.7: planning
9 Ch.8: Market analysis
10 Ch 9: Marketing and research
11 Ch 10: Budgeting and decision making.
12 12th exam
13 Ch 10: budgeting and decision making (continuous)
14 Extended case studies
15 Review
16 Applied project