Course
| code | MKT936 |
| credit_hours | 3 |
| title | Marketing Management |
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| prequisites | |
| credit hours | 3 |
| Description/Outcomes | This course covers the fundamental principles and practices in marketing process and the effect of the marketing environment on different marketing activities. The course presents principles, methods and problems confronting the marketing manager. It also discusses the present-day problems and policies connected with the product, distribution, sales, pricing, promotion and consumer behavior in the context of an integrated marketing strategy with the objective of developing an ideal marketing mix. |
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| objective set | bullets |
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