Course

code	MD416
credit_hours	3
title	Graduation project- 1
arbic title
prequisites	MD324
credit hours	3
Description/Outcomes	This course aims to provide an overview of actors, markets and audiences in the broad field of media business. A solid knowledge of existing markets and the constellation of interacting lines of business is mandatory for assessing the potential of media products and services. Beyond basic marketing knowledge, the practice of operational and strategic marketing in media corporations is subject to closer examination in this course. The course will also focus on common factors that determine the legal framework for media operations on most national and international levels. Apart from that, copyright related laws and issues touching the process of content generation and delivery will be examined with a special focus. This course also includes a view on financing challenges and problems arising in context of specific media projects. Building on the foundations of all previous themes, this media management course focuses on identifying criteria that effect processes of change and innovation in the media industry.
arabic Description/Outcomes
objectives	By the end of the term, students should be able to:rn• Derive indicators affecting media business infrastructure and dynamicsrn• Get familiar with forms of organization and workflows of corporate marketing divisions in the media industryrn• Understand the broad legal implications affecting media projects and business operationsrn• Get familiar with the framework behind leadership competence as communicated throughout modern business philosophyrn• Understand the concept of controlling within the framework of corporate organizations of the media industryrn• Understand the principle, regulatory and practical dimension of financial planning and reporting in media industry environmentrn• Understand the key areas of corporate organization, their particular role, workflow and interaction with other divisions and associated organizationsrn• Critically reflect cases of change and innovation in the media industryrn• Be prepared for the graduation project.
arabic objectives
ref. books	-A Handbook of Media and Communications Research: Qualitative and Quantitative Research Methodologies by Klaus Jensenrnrn-Media management: leveraging content for profitable growth, BY ANDREJ VIZJAK, MAX JOSEF RINGLSTETTERrn
arabic ref. books
textbook	Strategic Management in the Media: Theory to Practice by Lucy Kung (2008 new edition)
arabic textbook
objective set
content set

Course Content

content serial	Description
1	Overview of current media economy
2	Media business infrastructure and dynamics
3	Introduction to relevant economic basics
4	legal implications affecting media projects and business operations
5	Media Law and Regulation
6	Leadership and creativity
7	7th week exam
8	Media Operations
9	Media control concepts
10	Media Budgeting and Finance
11	Media corporate strategies
12	12th week exam
13	Managing change in media industry
14	Innovation management in media industry
15	Introduction to graduation project
16	Final exam