Course

code	MD413
credit_hours	3
title	Media management& leadership
arbic title
prequisites	MD314, EA311
credit hours	3
Description/Outcomes	This course introduces the principles of modern leadership, management theories and its practices. In addition, it discusses the application of these concepts in the media organizations that not only have the obligation to serve stakeholders’ interests but also have the obligation to serve the public interests. The reason behind offering this course is due to the lack of the traditional courses in managing and addressing the complex problems of media organization, especially the challenges of dealing with creative people.
arabic Description/Outcomes
objectives	During the course, students will read about theories and practices in five areas and will be able to know about:rn1. Culture – How vision, mission statements, values, and effective leadership creates a continually improving, innovation-oriented, team-oriented, performance-oriented, community-service-oriented culture.rn2. Ethics – Doing the right thing and putting the interests of the community, employees, and the public before the interests of stockholders seeing the media as a public trust not merely as an opportunity to increase shareholder value.rn3. Developing people – Developing your own emotional intelligence so that you can recruit, hire, train, develop people, especially creative people, put the right people in the right jobs, and in overall treat people humanely.rn4. Public service – The media are a public trust and should perform a public service of some kind and at least do not harm.rn5. Innovation – Coming up with new ideas, new technologies, new content, new ways to structure, manage, and inspire people.rn
arabic objectives
ref. books	-Amabile, T. & Khaire, M. (2008). “Creativity and the Role of the Leader.” October.rn-Coutu, D. (2009). “Why Teams Don’t Work: Interview with J. Richard Hackman.” Harvard Business Review. May.rn-Goffee, R. & Jones, G. (2007). “Leading Clever People.” Harvard Business Review. March.rn
arabic ref. books
textbook	Collins, J.C. (2001). Good To Great: Why Some Companies Make the Leap…and Others Don`t. New York: Harper Business.
arabic textbook
objective set
content set

Course Content

content serial	Description
1	Personal introductions: (1) a brief bio of yourself, (2) why you are taking the course, (3) what you hope to get out of the course, and (4) what your career aspirations are. Discuss: What Is Leadership, What Is Management? www.charleswarner.us
2	Management Styles and What Really Works
3	Discuss current media management issues in the news relating to the teamwork
4	Discuss current media management issues in the news relating to the company values
5	Discuss current media management issues in the news. Present and discuss mission statements and comment on everyone’s statements
6	Discuss current media management issues in the news, the Seven Basic Rules of Leadership, and Performance Coaching and Discipline Without Punishment
7	current media management issues in the news and Creativity.
8	7th exam
9	Discuss current media management issues in the news. In-class exercise: Lost at Sea exercise.
10	Discuss current media management issues in the news, Effective Time Management for Managers and Effective Meetings.
11	Discuss lessons from How to Talk So Kids Will Listen…”, review Good to Great.
12	12th exam
13	Discuss current media management issues in the news, present Management Mistakes.
14	Discuss current media management issues in the news and review Hard Facts
15	Review
16	Final Exam