code MD412
credit_hours 3
title Entertainment business
arbic title
prequisites MD211, MD311
credit hours 3
Description/Outcomes The objective of this course is to introduce students to the concepts, analyses, and activities that comprise the management of global entertainment enterprises, and to provide practice in assessing and solving related business problems. This course provides students with unique learning opportunities to gain insight into various management s within the entertainment industry. As such, the course provides a balanced approach to the business, providing a value-added, “real world” education in the marketing of entertainment products with a considerable focus on customer or user experience. The course will also include learning about distribution and exhibition, marketing and building audience awareness, research applications, and preparation for career in the industry.
arabic Description/Outcomes
objectives By the end of the course the student will:rn-Gain a framework for understanding entertainment management strategies in the global marketplacern-Gain familiarity with key strategic issues that cut across the entire entertainment and business landscapern-Learn basic and unique concepts, terms and management principles that apply to the entertainment industryrn-Understand the basic economic principles underlying all aspects of the entertainment industryrn-Appreciate the challenge involved in marketing and managing entertainment in rapidly changing technological and global environmentrn-Understand marketing and other al aspects of managing global entertainment enterprises.rn
arabic objectives
ref. books Entertainment Industry Economics, Harold L. Vogel, Cambridge university press 7th edition rnHollywood 101: The Film Industry, Frederick Levy, St Martinsrn
arabic ref. books
textbook An Introduction to the Entertainment Industry by Andi Stein and Beth Bingham Evans, Peter Lang, New York 2009
arabic textbook
objective set
content set
Course Content
content serial Description
1 Course Overview and Introduction to the Business of EntertainmentrnYou are Now Entering the Entertainment Zone (Chapter 1)rn
2 Research Tools in Media, Entertainment & Sports
3 Entertainment business in Egypt
4 Creating the Entertainment Experience:rnThe Nature of Narrative in Traditional &Emerging MediarnThe E-Factor: There’s No Business Without Show Business (Chapter 3)rn
5 The Entertainment Consumer: Who they are and How do they Consume rnHedonomics: The Fun-Focused Consumer (Chapter 2) rn
6 Entertainment in the Digital Age: Interactivity: The Internet &Reality (Chapter 7)
7 7th week exam
8 Producing & Financing Entertainment: From Ah-ha to WowrnBreakout: The Genesis of Phenomenon (Chapter 6)rn
9 Distributing Entertainment: The Entertainment Value Chain rnThe View from Tomorrow(Chapter 10)rn
10 Egyptian Movie industry
11 integrated Marketing Communications in Entertainment, Media and SportsrnAnd Now a Word from Our Sponsors (Chapter 9)rn
12 12th exam
13 Entertainment Marketing: Brands and Branding
14 Course Wrap-Up
15 Review
16 Final Exam