Course

code	MD323
credit_hours	3
title	Radio production
arbic title
prequisites	MD222, MD312
credit hours	3
Description/Outcomes	The course provides students with a major guide to radio broadcasting using contemporary examples, case studies and illustrations. It examines the various components that make radio from music selection to news presentation. It explores the high growth of commercial radio and the birth of digital audio broadcasting and internet radio. The course aims to develop students` skills in the creative, technical, and business aspects of the radio broadcasting. Students will have solid foundation about the history and evolution of radio, radio vocabulary, adapt to the conditions of the radio studio and use the different Audio digital Equipment. The course helps students to establish a radio station identity through market positioning, advertising, non-profit involvement, and using current technology.
arabic Description/Outcomes
objectives	By the end of the term, students should be able to:rn• Identify the key terms and technical concepts of radio broadcasting.rn•Analyze the different styles and tools of radio broadcasting.rn rn• Understand the different types of radio programming.rnrn•Demonstrate an understanding of the elements involved in producing a daily radio program.rnrn•Create powerful radio. rnrn•Demonstrate the speaking and listening skills needed for radio.rn•Discover the secrets of engaging and holding an audience. rn•Discover personal strengths and how to sell them to potential employers.rnrn•Develop voice quality and communication skills.rnrn•Learn to appreciate and adapt to different market sizes.rn
arabic objectives
ref. books	-Hausman, C., Messere, F., O.Donnell, L., and Bennoit, P. (2009) "Modern Radio Production: Production Programming and Performance," Wadsworth Series in Broadcast and Production. Hardcover, Wadsworth Publishing, 8th edition. rn-Fleming, C. (2010), "The Radio Handbook (Media Practice)," Routledge, 3rd edition.rn-Geller, V. (2007), "Creating Powerful Radio: Getting, Keeping, and Growing Audiences News, Talk, Information and Personality Broadcast, HD, Satellite and Internet," Focal Press.rnAHERN, S. (2006), "MAKING RADIO: A PRACTICAL GUIDE TO WORKING IN RADIO," 2ND EDITION, ALLEN & UNWIN PTY LTD WADSWORTH PUBLISHING, 8TH EDITION.rn
arabic ref. books
textbook	Keith, M.C. (2009), "The Radio Station: Broadcast, Satellite and Internet," 8th edition, Focal Press.
arabic textbook
objective set
content set

Course Content

content serial	Description
1	The history of radio and its evolution.
2	Station management
3	Radio and Programming.
4	Sales: Commercialization a retrospective selling airtime
5	Radio and the news
6	Radio Research.
7	7th exam
8	Promotion and radio
9	Traffic and billing.
10	Production and radio.
11	The voice of the station.
12	12th week exam- Project presentation
13	Radio style.
14	Engineering.
15	Consultants and syndicators
16	Final exam- project presentation.