code MD223
credit_hours 3
title Media economics
arbic title
prequisites EI121, MD212
credit hours 3
Description/Outcomes The course is designed to provide strong foundation of the economic theory applied to the analysis of mass media industries. It helps students conduct economic analyses of mass media behavior and performance. The structure and performance of mass media and advertising industries in the economy are analyzed. Economic analysis of competition within mass media and advertising industries will be undertaken.
arabic Description/Outcomes
objectives Students will be able to: rn• Understand the important development in the economic analysis of mass media industries.rn• Analyze the Impact of advertising and other media forms on the economy.rn• Have solid knowledge about economic theory and research giving analytical tools for understanding mass media performance. rn
arabic objectives
ref. books -Hoskins, C., McFayden, S., & Finn, A. (2004). Media economics: Applying economics to new and traditional media. Thousand Oaks, CA. Sagern-Greco, A. N. ed. (2000). The media and entertainment industries. Needham, MA: Allyn & Bacon
arabic ref. books
textbook Alexander, A., Owers, J., Carveth, R., Hollifield, C., Greco, A. (2004), "Media Economics: Theory and Practice," 3rd edition, Lawrence ERLBaum Associate Publishers, London.
arabic textbook
objective set
content set
Course Content
content serial Description
1 An Introduction to Media Economics Theory and Practice
2 An Introduction to Media Economics Theory and Practice (Continued)
3 Economics and Media Regulation.
4 Structure and Change: A Communications Industry Overview
5 The Economics of International Media
6 The Economics of the Daily Newspaper Industry
7 7th week exam
8 The Economics of Books and Magazines
9 The Broadcast Television Networks and the Economics of the Cable Industry
10 The Economics of Hollywood: Money and Media
11 The Economics of the Contemporary Radio Industry
12 12th week exam- Discussion of term paper
13 The Economics of the Recording Industry
14 The Economics of the Advertising Industry
15 The Economics of Online Media
16 Final exam