Course
| code | MD223 |
| credit_hours | 3 |
| title | Media economics |
| arbic title | |
| prequisites | EI121, MD212 |
| credit hours | 3 |
| Description/Outcomes | The course is designed to provide strong foundation of the economic theory applied to the analysis of mass media industries. It helps students conduct economic analyses of mass media behavior and performance. The structure and performance of mass media and advertising industries in the economy are analyzed. Economic analysis of competition within mass media and advertising industries will be undertaken. |
| arabic Description/Outcomes | |
| objectives | Students will be able to: rn• Understand the important development in the economic analysis of mass media industries.rn• Analyze the Impact of advertising and other media forms on the economy.rn• Have solid knowledge about economic theory and research giving analytical tools for understanding mass media performance. rn |
| arabic objectives | |
| ref. books | -Hoskins, C., McFayden, S., & Finn, A. (2004). Media economics: Applying economics to new and traditional media. Thousand Oaks, CA. Sagern-Greco, A. N. ed. (2000). The media and entertainment industries. Needham, MA: Allyn & Bacon |
| arabic ref. books | |
| textbook | Alexander, A., Owers, J., Carveth, R., Hollifield, C., Greco, A. (2004), "Media Economics: Theory and Practice," 3rd edition, Lawrence ERLBaum Associate Publishers, London. |
| arabic textbook | |
| objective set | |
| content set | |
Course Content
| content serial |
Description |
| 1 |
An Introduction to Media Economics Theory and Practice
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| 2 |
An Introduction to Media Economics Theory and Practice (Continued)
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| 3 |
Economics and Media Regulation.
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| 4 |
Structure and Change: A Communications Industry Overview
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| 5 |
The Economics of International Media
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| 6 |
The Economics of the Daily Newspaper Industry
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| 7 |
7th week exam
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| 8 |
The Economics of Books and Magazines
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| 9 |
The Broadcast Television Networks and the Economics of the Cable Industry
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| 10 |
The Economics of Hollywood: Money and Media
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| 11 |
The Economics of the Contemporary Radio Industry
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| 12 |
12th week exam- Discussion of term paper
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| 13 |
The Economics of the Recording Industry
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| 14 |
The Economics of the Advertising Industry
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| 15 |
The Economics of Online Media
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| 16 |
Final exam
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