Course
| code | MD222 |
| credit_hours | 3 |
| title | The business of broadcasting |
| arbic title | |
| prequisites | MD212 |
| credit hours | 3 |
| Description/Outcomes | The course provides historical background of the television business, the operational structure of stations and networks, the development of cable and satellite broadcasting, and the programming policies and strategies of the present broadcasting industry. The course provides a road map to business practices and methods of operation of broadcasting up to the end of the 21st century. |
| arabic Description/Outcomes | |
| objectives | By the end of the course, students will be able to:rn-Describe the historical progression of broadcasting in the world.rn-Discuss the employment opportunities and skills demanded of those working in the field of broadcasting.rn-Assess the demands of broadcast advertising, incorporating the personal skill of preparing a professional quality production for television or radio with possible broadcast on student media in mind.rn-Compare and contrast distinctions among character and operating procedures of broadcast networks, syndicated programming services, national advertising representatives, advertising agencies, and news services.rn |
| arabic objectives | |
| ref. books | Schneider, Chris. (2007),"Starting your Career in Broadcasting", Allworth Press, Allworth Communication, Inc., NY,US |
| arabic ref. books | |
| textbook | Dominick, M. and Sherman.(2011)," Broadcasting, cable, the internet, and beyond: An introduction to modern electronic media", 7th edition, McGraw Hill. Wiley and sons, Inc. |
| arabic textbook | |
| objective set | |
| content set | |
Course Content
| content serial |
Description |
| 1 |
Introduction to the course. Syllabus. “Media ProfessionalsrnDiscuss the State of the Media.†“Radio: Inside .â€rn “A Visit to a Commercial Television Station.†Using Video rn
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| 2 |
Cable TV, the movies, and other forms of telecommunications
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| 3 |
Law and regulations of telecommunications. FCC
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| 4 |
Advertising issues and the ratings game
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| 5 |
Business practices.
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| 6 |
Movies. The filmmaking process: pre-production, production, and postproduction.rnVideo: “Are Movie Ratings Effective?â€rn
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| 7 |
7th exam
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| 8 |
Media Sharing.
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| 9 |
Overview of intellectual property, privacy, and defamation law issues.
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| 10 |
Copyrights and trademarks. Appropriation. Rights of publicity. Libel law.rn
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| 11 |
Ethical issues in telecommunications.
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| 12 |
Applied project
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| 13 |
Careers in telecommunication
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| 14 |
Perspectives on the future. The Internet.
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| 15 |
Reviews
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| 16 |
Final exam
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