|E-Commerce Strategy and Management
|The aim of this course is to provide an overview of e-Commerce business models and concepts. It covers the major strategic and management issues associated with the development of electronic commerce, and to enable students to critically evaluate this development and to evaluate ongoing trends. This course emphasizes the three major driving forces behind e-commerce: technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
|arabic ref. books