Course
| code | IS371 |
| credit_hours | 3 |
| title | E-business Fundamentals |
| arbic title | |
| prequisites | IS171 |
| credit hours | 3 |
| Description/Outcomes | This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues . The course covers the technology infrastructure for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities. |
| arabic Description/Outcomes | |
| objectives | 1. Understand the difference between e-Business and e-Commerce.
2. Understand the models of e-Commerce.
3. Identify and implement the steps of building e-Commerce web sites.
4. Recognize the e-Commerce infrastructure.
5. Be familiar with the e-Payment systems.
6. Understand the e-Commerce Marketing concepts.
7. Understand the requirements and methods of e-Commerce secure transactions. |
| arabic objectives | |
| ref. books | Dave Chaffey, E-Business and E-Commerce Management: Strategy, Implementation and Practice, .Prentice Hall |
| arabic ref. books | |
| textbook | K. C. Laudon and C. G. Traver, E-commerce: Business, Technology, and Society, Prentice Hall. |
| arabic textbook | |
| objective set | |
| content set | |
| course file |
4_IS371_IS371 - eBusiness Fundamentals.pdf |