Course
| code | HM431 |
| credit_hours | 3 |
| title | Hospitality Planning and Environment |
| arbic title | |
| prequisites | None |
| credit hours | 3 |
| Description/Outcomes | This course helps student to understand the complex relationships between the international hotel business and the tourism industry. It focuses on the development of the hotel industry, classification and grading of hotel accommodation. The course describes strategic planning systems, in order to improve performance in hospitality and tourism organizations. The course tackles environmental considerations while planning and operating hospitality properties and environmental initiative programs. |
| arabic Description/Outcomes | |
| objectives | 1. Define a hotel and hotel cooperation.rn2. Understand the relationship between the international hotel business and the tourism industry rn3. Understand the hospitality planning process rn4. Appreciate the development and growth of the hotel industry rn5. Understand the development of the hotel project distribution strategiesrn6. Understand the environmental considerations while planning and operating the hospitality properties.rn |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | Compiled by the lecture |
| arabic textbook | |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Introduction to Accommodation Management – Defining a hotel and hotel cooperation, appreciate the development and growth of hospitality industry.
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| 2 |
Issues which arise from the development of hospitality industry – Mergers and acquisitions.
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| 3 |
Operation sectors of the tourism industry – learning the current trends in resort and Timesharing
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| 4 |
Diversification and branding
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| 5 |
Hotel grading schemes
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| 6 |
Current trends in the hotel accommodation sector
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| 7 |
7th week exam
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| 8 |
Boutique hotels and specialist hotels (trends in guests bathrooms) / field Trip
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| 9 |
Market Product and Site Selection
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| 10 |
New hotels product and site selection
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| 11 |
Site analysis consideration
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| 12 |
12th week exam
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| 13 |
Neighborhood and market area analysis
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| 14 |
Franchising
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| 15 |
Revision
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| 16 |
Final Exam
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