Course
| code | ELS326 |
| credit_hours | 3 |
| title | Management of Distribution Institutions |
| arbic title | |
| prequisites | ELS314 |
| credit hours | 3 |
| Description/Outcomes | This course aims at examining the basic concepts and practices of modern distribution with emphasis on developing and implementing strategies to deal with real-world marketing problems and issues. Topics include customer behavior, market segmentation and positioning, pricing, marketing channels and supply chain management. It also aims to organize work among the members of the distribution channel for the provision of different products and services, also how to manage and develop the distribution channel as well as applying the proper distribution strategies. |
| arabic Description/Outcomes | |
| objectives | |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | |
| arabic textbook | |
| objective set | |
| content set | |