code EL213
credit_hours 3
title Principles of Marketing
arbic title مبادئ التسويق
prequisites EL112
credit hours 3
Description/Outcomes This course aims at providing students with an understanding of the basic concepts and practices of modern marketing in an enjoyable and practical way. This aim is achieved as students discuss case studies, work in teams, elaborate on marketing strategies and comprehend the basics through hands on exercises.
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