Course

code	EA428
credit_hours	3
title	Advanced Studies in Marketing
arbic title
prequisites	EA326
credit hours	3
Description/Outcomes	This course is the final course in the major before the students graduate, thus they should have a good background about the marketing classics and the new marketing trends in the market. In this course the students are required by their finals to hand in their researches (small thesis) about the marketing topic they choose
arabic Description/Outcomes
objectives	The Course has 2 main objectivesrn-Exposure, Discussion and Analysis of basic classical and contemporary marketing articles by various marketing scholars/masters.rn-Focusing on contemporary trends in marketing and testing their applicability or usefulness in the Egyptian market.rn
arabic objectives
ref. books
arabic ref. books
textbook
arabic textbook
objective set	bullets
content set	combined

Course Content

content serial	Description
1	Article 1 Marketing as Exchange by Richard Bagozzi
2	Cont. Marketing as Exchange by Richard Bagozzi
3	Article 2 The Globalization of Markets byTheodore Levitt
4	Cont The Globalization of Markets byTheodore Levitt
5	Project follow up
6	Article 3 The effects of physical surroundings by El Said & Farrag
7	7th Week Exam
8	Cont. The effects of physical surroundings by El Said & Farrag
9	Article 4 High Performance Marketing by Jagdeth sheth
10	Article 5 A different Approach to develop new products by Robert brass
11	Article 6 Mind your price cues by Eric Anderson
12	Individual Project Presentations
13	Individual Project Presentations
14	Mobile Advertising or Mobile Marketing. A Need for a New Concept?
15	Mobile Advertising or Mobile Marketing. A Need for a New Concept?
16	Final Presentations