Course
code | EA428 |
credit_hours | 3 |
title | Advanced Studies in Marketing |
arbic title | |
prequisites | EA326 |
credit hours | 3 |
Description/Outcomes | This course is the final course in the major before the students graduate, thus they should have a good background about the marketing classics and the new marketing trends in the market. In this course the students are required by their finals to hand in their researches (small thesis) about the marketing topic they choose |
arabic Description/Outcomes | |
objectives | The Course has 2 main objectivesrn-Exposure, Discussion and Analysis of basic classical and contemporary marketing articles by various marketing scholars/masters.rn-Focusing on contemporary trends in marketing and testing their applicability or usefulness in the Egyptian market.rn |
arabic objectives | |
ref. books | |
arabic ref. books | |
textbook | |
arabic textbook | |
objective set | bullets |
content set | combined |
Course Content
content serial |
Description |
1 |
Article 1 Marketing as Exchange by Richard Bagozzi
|
2 |
Cont. Marketing as Exchange by Richard Bagozzi
|
3 |
Article 2 The Globalization of Markets byTheodore Levitt
|
4 |
Cont The Globalization of Markets byTheodore Levitt
|
5 |
Project follow up
|
6 |
Article 3 The effects of physical surroundings by El Said & Farrag
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7 |
7th Week Exam
|
8 |
Cont. The effects of physical surroundings by El Said & Farrag
|
9 |
Article 4 High Performance Marketing by Jagdeth sheth
|
10 |
Article 5 A different Approach to develop new products by Robert brass
|
11 |
Article 6 Mind your price cues by Eric Anderson
|
12 |
Individual Project Presentations
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13 |
Individual Project Presentations
|
14 |
Mobile Advertising or Mobile Marketing. A Need for a New Concept?
|
15 |
Mobile Advertising or Mobile Marketing. A Need for a New Concept?
|
16 |
Final Presentations
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