Course
| code | EA426 |
| credit_hours | 3 |
| title | Public Relations |
| arbic title | |
| prequisites | EA327, EA612 |
| credit hours | 3 |
| Description/Outcomes | This course exposes students to in depth knowledge of public relation, by understanding the roles, tools and importance of PR nowadays in the dynamic environment. Furthermore, students will learn how to deal with crisis and issue management, and how to affect the public opinion. After having a full picture of the PR’s duties students will learn how to communicate their publics and make a consumer research |
| arabic Description/Outcomes | |
| objectives | To discuss Public relations as an essential marketing and tool. Where students need to learn the effect of good public relations departments nowadays in the globalized market. This course has two main objectives providing students with a solid background in public relations theories and principles, and, to discuss and analyze public relations practices and contemporary cases. |
| arabic objectives | |
| ref. books | Public Relations: Strategies and Tactics, 11/ErnDennis L. Wilcox, San Jose State UniversityrnGlen T. Cameron, University of MissourirnBryan H. Reber, University of Georgiarn |
| arabic ref. books | |
| textbook | Practice of Public Relations, The, 12/ErnFraser P. Seitel, Chase Manhattan Bankrn |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
What is Public Relations?
|
| 2 |
Communication
|
| 3 |
Communication( Continued)
|
| 4 |
Crisis Management
|
| 5 |
Public opinion
|
| 6 |
Public opinion ( Continued)
|
| 7 |
7th week Exam
|
| 8 |
Research
|
| 9 |
Media Relations
|
| 10 |
Consumer Relations
|
| 11 |
Public Relations and Social Media
|
| 12 |
Project Presentations
|
| 13 |
Project Presentations
|
| 14 |
Public Relations Writing
|
| 15 |
Final Revision
|
| 16 |
Final Exam
|