code EA421
credit_hours 3
title Strategic Management
arbic title الادارة الاستراتيجية
prequisites EA211, EA311
credit hours 3
Description/Outcomes The course examines the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company`s objectives. It comprises many tasks that would help in dealing effectively with everything that affects the growth and profitability of a firm.
arabic Description/Outcomes
objectives the course comprises nine critical tasks:rn-formulate the company`s mission, including broad statements about bits purposes, philosophy and goalsrn-conduct an analysis that reflects the company`s internal conditions and capabilities rn-Assess the company`s external environmentrn-Analysis the company`s options by matching its resources with the external environment.rn-Identify the most desirable options by evaluating each option in light of the company`s mission rn-Select long term objectives and grand strategies that will achieve the most desirable options.rn-Implement the strategic choices by means of budgeted resources allocations in which the matching of tasks, people, structures, technologies and reward systems. rn
arabic objectives
ref. books
arabic ref. books
textbook Strategic management , Planning for Domestic and Global CompetitionThirteenth Edition , Pearce and Robinson
arabic textbook
objective set combined
content set combined
Course Content
content serial Description
1 Strategic Management
2 Company Mission
3 Corporate Social Responsibility and Business Ethics
4 The External Environment
5 The External Environment
6 Revision for the 7th week
7 7th week exam
8 The Global Environment
9 Internal Analysis
10 Internal Analysis(continued)
11 Long-term Objectives and Strategies
12 12th week presentations
13 Long-term Objectives (continued)
14 Business Strategy
15 Final Project Presentations
16 Final Project Presentations