Course
| code | EA417 |
| credit_hours | 3 |
| title | Management of Distribution |
| arbic title | إدارة مؤسسات التوزيع |
| prequisites | A315 |
| credit hours | 3 |
| Description/Outcomes | Providing an overall understanding of distribution channel management and its implications on marketing strategy, and mix |
| arabic Description/Outcomes | |
| objectives | Students should be able to identify the importance of channel management and its impact and role on marketing decisions and managers |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | Marketing Channels, Anderson and Stern, el Ansary , sixth edition, Prentice Hall |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Marketing channels: structure and s
|
| 2 |
An analytical framework for channel design and implementation
|
| 3 |
Segmentation for marketing channel design : service outputs
|
| 4 |
Segmentation for marketing channel design : service outputs
|
| 5 |
Supply side channel analysis: channel flows and efficiency analysis
|
| 6 |
Supply side channel analysis: channel structure and membership issues
|
| 7 |
7th week exam
|
| 8 |
Channel power: Getting it, using it, keeping it
|
| 9 |
Channel power: Getting it, using it, keeping it
|
| 10 |
Strategic alliance in distribution
|
| 11 |
Vertical integration in distribution
|
| 12 |
Project presentations
|
| 13 |
Retailing
|
| 14 |
Wholesaling
|
| 15 |
Franchising
|
| 16 |
Final Exam
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