Course
| code | EA328 |
| credit_hours | 3 |
| title | Advertising management |
| arbic title | ادارة الاعلان |
| prequisites | A327 |
| credit hours | 3 |
| Description/Outcomes | This course exposes students to contemporary and relevant information about the ever changing world of advertising |
| arabic Description/Outcomes | |
| objectives | This course provides an understanding in the following topics planning and strategy, effective advertising media, effective advertising messages, integration and evaluation |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | Advertising & IMCrnPrinciples and practice 9th edition ( Moriarty Mitcheli & Wells)rn |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Ch1: The new world of marketing communication
|
| 2 |
Ch1: The new world of marketing communication
|
| 3 |
Ch2: Integrated brand communication
|
| 4 |
Ch2: Integrated brand communication
|
| 5 |
Ch3: Brand communication and society
|
| 6 |
Ch4: how marketing communication works
|
| 7 |
7th week Exam
|
| 8 |
Ch7: strategic planning
|
| 9 |
Ch8: the creative side
|
| 10 |
Ch9: copywriting
|
| 11 |
Ch12: traditional media
|
| 12 |
Submission on term paper
|
| 13 |
Ch13: digital media
|
| 14 |
Ch14: media planning and buying
|
| 15 |
Evaluation and effectiveness
|
| 16 |
Final Presentation
|