code EA328
credit_hours 3
title Advertising management
arbic title ادارة الاعلان
prequisites A327
credit hours 3
Description/Outcomes This course exposes students to contemporary and relevant information about the ever changing world of advertising
arabic Description/Outcomes
objectives This course provides an understanding in the following topics planning and strategy, effective advertising media, effective advertising messages, integration and evaluation
arabic objectives
ref. books
arabic ref. books
textbook Advertising & IMCrnPrinciples and practice 9th edition ( Moriarty Mitcheli & Wells)rn
arabic textbook
objective set paragraphs
content set combined
Course Content
content serial Description
1 Ch1: The new world of marketing communication
2 Ch1: The new world of marketing communication
3 Ch2: Integrated brand communication
4 Ch2: Integrated brand communication
5 Ch3: Brand communication and society
6 Ch4: how marketing communication works
7 7th week Exam
8 Ch7: strategic planning
9 Ch8: the creative side
10 Ch9: copywriting
11 Ch12: traditional media
12 Submission on term paper
13 Ch13: digital media
14 Ch14: media planning and buying
15 Evaluation and effectiveness
16 Final Presentation