Course
| code | EA327 |
| credit_hours | 3 |
| title | Integrated Marketing Communications |
| arbic title | التسويق المتكامل |
| prequisites | A315,A316 |
| credit hours | 3 |
| Description/Outcomes | This course was given to practice the integration between advertising and marketing communications and to allow the students to apply concepts as often as possible |
| arabic Description/Outcomes | |
| objectives | To be able to learn the following: IMC and communications, Corporate image and name, consumer purchasing process, E-marketing, advertising and promotions, personal selling and Public Relations |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | Integrated advertising, promotion and marketing communications, Pearson, Prentice Hall |
| arabic textbook | |
| objective set | combined |
| content set | bullets |
Course Content
| content serial |
Description |
| 1 |
Chapter 1: integrated marketing communications
|
| 2 |
Chapter 2: Corporate image and brand management
|
| 3 |
Chapter 4: IMC planning process
|
| 4 |
Chapter 5: Advertising management
|
| 5 |
Chapter 6: Advertising design
|
| 6 |
Chapter 6: advertising design (cont.)
|
| 7 |
7th week exam
|
| 8 |
Chapter 6: Advertising design (cont.)
|
| 9 |
Chapter 8: advertising media selection.
|
| 10 |
Chapter 10: consumer promotions
|
| 11 |
Chapter 11: personal selling
|
| 12 |
12th week exam
|
| 13 |
Chapter 12: public relations
|
| 14 |
Chapter 13: Cause related marketing
|
| 15 |
Chapter 14: Green Marketing
|
| 16 |
Final Project
|