Course
| code | EA316 |
| credit_hours | 3 |
| title | Marketing Management |
| arbic title | ادارة التسويق |
| prequisites | EA211 |
| credit hours | 3 |
| Description/Outcomes | This course brings essential and classic examples into sharper focus while covering new concepts and ideas in depth. |
| arabic Description/Outcomes | |
| objectives | At the end of this course students will have an understanding of the following topics: rn-Understanding Marketing Management rn -Analyzing marketing opportunities rn-Developing marketing strategies rn-Shaping the market offering rn-Managing and delivering marketing programs |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | Marketing management, Philip Kotler, Keven Keller, 13th ed. Pearson publications. |
| arabic textbook | |
| objective set | combined |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Chapter 1: Defining Marketing for the 21st Century
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| 2 |
Chapter 1: Defining Marketing for the 21st Century continued…
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| 3 |
Chapter 2: Developing Marketing Strategies and Plans
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| 4 |
Chapter 2: Developing Marketing Strategies and Plans continued…
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| 5 |
Chapter 3: Gathering Information and Scanning the Environment
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| 6 |
Chapter 3: Gathering Information and Scanning the Environment continued…
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| 7 |
7th week exam
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| 8 |
Chapter 8: Identifying Market Segments and Targets
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| 9 |
Chapter 8: Identifying Market Segments and Targets continued…
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| 10 |
Chapter 10: Crafting the Brand Positioning
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| 11 |
Chapter 10: Crafting the Brand Positioning continued…
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| 12 |
12th Week exam
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| 13 |
Chapter 5: Creating Customer Value, Satisfaction, Loyalty
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| 14 |
Chapter 6: Analyzing Consumer Markets
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| 15 |
Final Project submission and follow up
|
| 16 |
Final Presentation
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