Course
| code | EA315 |
| credit_hours | 3 |
| title | Consumer Behavior |
| arbic title | سلوك المستهلك |
| prequisites | EA211 |
| credit hours | 3 |
| Description/Outcomes | This course introduces the latest and best thinking by some very bright scientists who develop models and studies of consumer behaviour. It goes beyond studying the act of buying where having and being are also considered important. It also includes the interrelationships between the individual consumer and his or her social realities. |
| arabic Description/Outcomes | هذا المقرر يتضمن Ù…Ùهوم سلوك المستهلك، وأنماط المستهلكين، ونظريات سلوك المستهلك، وأدوات التسويق المؤثرة على سلوك
المستهلك، كما يتضمن القوى المانعة والداÙعة لسلوك المستهلك، والسلوك الشرائى للÙرد والعوامل المؤثرة Ùيه
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| objectives | Describe the field of Consumer Behavior and emphasize its crucial impact on the practice of marketing and performance of business organizations.
Explain the internal and external factors affecting the ongoing consumer behavior process.
Help students analyze different cases as marketing practitioners and introduce different effective approaches to influence consumer behavior
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| arabic objectives | أهدا٠المقرر:
1- مساعدة الطلاب على التعر٠على Ù…Ùهوم سلوك المستهلك
2- التعر٠على أنماط المستهلكين
3- التعر٠على نظريات سلوك المستهلك
4- التعر٠على أدوات التسويق المؤثرة على سلوك المستهلك
5- التعر٠على القوى المانعة والداÙعة لسلوك المستهلك
6- التعر٠على السلوك الشرائى للÙرد والعوامل المؤثرة Ùيه
|
| ref. books | |
| arabic ref. books | |
| textbook | Solomon, M.R. (2003), Consumer Behavior: Buying, Having, & Being, 6th. Ed., Prentice Hall International, Inc. |
| arabic textbook | قراءات ÙÙ‰ سلوك المستهلك للدكتور أيمن على عمر، الناشر: الدار الجامعية، الطبعة الثانية، سنة 2007 |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Chapter 1 :An Introduction to Consumer Behavior
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| 2 |
Chapter 1 :An introduction to consumer behavior (continued)
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| 3 |
Chapter 2 :Perception
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| 4 |
Chapter 2 :Perception (continued)
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| 5 |
Chapter 2 :Perception (continued)
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| 6 |
Chapter 3: Learning & memory
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| 7 |
7th week exam
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| 8 |
Chapter 3: Learning & memory (continued)
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| 9 |
Chapter 3: Learning & memory (continued)
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| 10 |
Chapter 4: motivation& values
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| 11 |
Chapter 4: motivation& values (continued)
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| 12 |
12th week exam
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| 13 |
Chapter 6: personality& lifestyle
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| 14 |
Chapter 6: personality& lifestyle(continued)
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| 15 |
Chapter 6: personality& lifestyle(continued)
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| 16 |
Final Exam
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