code EA211
credit_hours 3
title Principles of Marketing
arbic title مبادىء تسويق
prequisites EA121
credit hours 3
Description/Outcomes This introductory course exposes students to nature and scope of marketing, marketing systems, the marketing environment, definition of market, market segmentation and buyer’s behavior. Furthermore, students shall be exposed to product development, pricing, promotion and basic distribution strategies and more importantly the application of these topics to the Egyptian environment and market.
arabic Description/Outcomes
objectives -Understand the definition, nature and scope of marketing.rn-Acquire a full understanding about marketing strategy, environment and process.rn-Exposure to product, service and branding strategies. rn-Acquire knowledge about pricing, promotion and distribution approaches and strategies.rn-Exposure to contemporary issues in marketing.rn
arabic objectives
ref. books -Journal of Marketingrn-Marketing, Real People, Real Choices- 4th edition, Solomon, Marshall & Stewart rn-Introduction to Marketing, Kotler & Armstrongrn
arabic ref. books
textbook Principles of Marketing, 15th edition, Kotler and Armstrong, Prentice Hall
arabic textbook
objective set bullets
content set bullets
Course Content
content serial Description
1 Chapter 1: Marketing, managing profitable customer relationships
2 Chapter 1 …continued
3 Chapter 2: Company and Marketing Strategy
4 Chapter 3: The Marketing Environment.
5 Chapter 3…. Continued.
6 Chapter 7: Segmentation, Targeting and Positioning.
7 7th week Exam
8 Chapter 7…. Continued
9 Chapter 8: Product, Services and Branding Strategies.
10 Chapter 9: Product- Life Cycle (P.328)
11 Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
12 12th week exam
13 Chapter 14… IMC Strategy
14 Chapter 18: Marketing in the digital age continued
15 Chapter 18: Marketing in the digital age continued
16 Final Presentation