Course
| code | CR226 |
| credit_hours | 3 |
| title | Introduction to E-Business |
| arbic title | |
| prequisites | ES211 |
| credit hours | 3 |
| Description/Outcomes | This subject provides a detailed overview of the concepts and processes used in doing business electronically. This will include information exchange processes (EDI) and inter- and intra-organisational communications electronic exchange and business including EFT, smart cards and electronic money security issues and networks internets, intranets and extranets business models and e-commerce the internet customer and marketing economics and e-commerce taxation, business and exchange issues in e-commerce legal and ethical issues in e-commerce. Students will receive experience in using and adapting existing www and electronic commerce software in developing applications of e-commerce in real-world contexts. |
| arabic Description/Outcomes | |
| objectives | This course has two primary purposes: rn-Learn the terminology, technical architecture and business benefits of Electronic Commerce with an emphasis on the World Wide Web.rn-Explore emerging technologies in the dynamic world of the World Wide Web.rn-Plan, design, build and implement a business based Web Site. rn-Develop the technical documentation for requirements definition, al specifications, technical design and project planning of the Web Site. rn-Practice the use of Microsoft Frontpage.rn-Effectively use tools for establishing a presence on the Web. |
| arabic objectives | |
| ref. books | -E-Business and E-Commerce Management by Dave Chaffey Published by Pearson Inc. Publication date 19 Dec 2006)rn-Introduction to e-commerce by Jeffrey f. rayport, Bernard j. jaworski Published by MacGraw Hill , Publication date 2004rn |
| arabic ref. books | |
| textbook | -Electronic Commerce A Managerial Perspectivernby Efraim Turban, Jae Lee, David King, and H. Michael Chung rnElectronic Commerce: A Managerial Perspective, 1/ern-Efraim Turban, California State, Long Beach, Jae Kuy Lee , Korea Advanced Institute of Science and Technology David King , Comshare, Inc. Michael Chung , California State, Long Beach rn-Published October 2008 by Prentice Hall Business Publishing rnCopyright 2000, 512 pp.rnISBN 0-13-975285-4rn |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Foundation of Electronic Commerce.
|
| 2 |
Retailing in Electronic Commerce.
|
| 3 |
On-line Customer Service, Internet Shopping.
|
| 4 |
Internet Consumers.
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| 5 |
Market Research for Electronic Commerce
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| 6 |
Internet Consumers and Market Research. (Real World Case)
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| 7 |
7th week Exam
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| 8 |
Advertisement in Electronic Commerce, Web Advertisement.
|
| 9 |
Public B2B exchange and support servicesrnChemConnect case studyrn
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| 10 |
B2B e-commerce, buying and selling in private market
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| 11 |
An overview about e-governmonet, An overview about e-learning, An overview about M-commerce
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| 12 |
Case Study
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| 13 |
Electronic Payment Systems, Protocols and Security.
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| 14 |
Electronic Credit Card, Debit Cards, and Electronic Fund Transfer
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| 15 |
Case Study
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| 16 |
Final Exam
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