Course
| code | BM432 |
| credit_hours | 3 |
| title | Electronic Tourism and Hospitality |
| arbic title | |
| prequisites | None |
| credit hours | 3 |
| Description/Outcomes | The familiarize students with the importance of using the internet in hospitality and tourism industry. The course will also serve as an introduction to the dynamic interaction of information and communication technologies (ICT). The course will present the use of both hardware and software in tourism organizations. |
| arabic Description/Outcomes | |
| objectives | 1. Acknowledge the great potential of the internet as an additional distribution channel.rn2. Identify the key elements of a national e-tourism strategyrn3. Assess the impact of the internet in the evolution of the role of a destination management organizationrn |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | E-tourism |
| arabic textbook | |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Introduction e-tourism and hospitality
|
| 2 |
Dynamic interaction of ICT
|
| 3 |
The tourism system and ICT
|
| 4 |
Demand driven e-tourism
|
| 5 |
E-hospitality
|
| 6 |
Supply driven e-tourism
|
| 7 |
7th week exam
|
| 8 |
Operational management
|
| 9 |
Distribution in e-tourism
|
| 10 |
E-airline
|
| 11 |
E-tour operators
|
| 12 |
12th week exam
|
| 13 |
E-destination
|
| 14 |
e-tourism synthesis
|
| 15 |
Online search engines and online bookings
|
| 16 |
Final Exam
|