code BM432
credit_hours 3
title Electronic Tourism and Hospitality
arbic title
prequisites None
credit hours 3
Description/Outcomes The familiarize students with the importance of using the internet in hospitality and tourism industry. The course will also serve as an introduction to the dynamic interaction of information and communication technologies (ICT). The course will present the use of both hardware and software in tourism organizations.
arabic Description/Outcomes
objectives 1. Acknowledge the great potential of the internet as an additional distribution channel.rn2. Identify the key elements of a national e-tourism strategyrn3. Assess the impact of the internet in the evolution of the role of a destination management organizationrn
arabic objectives
ref. books
arabic ref. books
textbook E-tourism
arabic textbook
objective set bullets
content set combined
Course Content
content serial Description
1 Introduction e-tourism and hospitality
2 Dynamic interaction of ICT
3 The tourism system and ICT
4 Demand driven e-tourism
5 E-hospitality
6 Supply driven e-tourism
7 7th week exam
8 Operational management
9 Distribution in e-tourism
10 E-airline
11 E-tour operators
12 12th week exam
13 E-destination
14 e-tourism synthesis
15 Online search engines and online bookings
16 Final Exam