code AR226
credit_hours 2
title Creativity & Innovation
arbic title -
prequisites None
credit hours 2
Description/Outcomes This course presents an outlook to the process of creativity in design and to the innovative concepts influencing the process. It introduces various theories and models of creative thinking increasing student`s awareness of creativity and innovation. The course helps students develop their ability to develop inspirational concepts, explore different medias to visualise and express their ideas think critically, and apply these both individually and in groups. The course involves practical application for different approaches and techniques enhancing a valuable practical skill.
arabic Description/Outcomes
objectives • Increase students awareness of creative modeling and techniques rn• Enhance the students` practical skills in the application of 3D Archi-models.rn• Stimulate creativity and imagination.rn
arabic objectives
ref. books • GARDENER, H.E., Creating minds: an anatomy of creativity seen through the lives of Freud, Einstein, Picasso, Stravinsky, Eliot and Graham, Longman - 1994. rnrn
arabic ref. books
textbook • JOSEPH O`Connor, The art of systems thinking: Essential skills for creativity and problem solving, Barnes & Noble, 1998.rn• KELLEY Tom, Lessons in creativity from DEO, America`s leading Design Firm - Mc Graw Hill - New York - 2001. rnrn
arabic textbook
objective set
content set
course file 46_AR226_Creativity and Innovation.pdf
Course Content
content serial Description
1 Creativity & definitionsrnClassical origins of creativity concepts, what is creativity
2 Creativity and the design processrnMap of the design process: first insight, preparation, incubation, illumination, achievement
3 Creativity and the design creative processrn- Wallis model of the creative processrn- CPS model of Alex Osborn
4 Creativity and the brainrn- Models of the brainrn- The triune brain (Paul Maclean)rn- Left brain/right brain(Roger Spery)rn- Four Quadrant model (Ned Hermann)
5 Creativity and associationrn- Association theory, association as an incentive to stimulate creative designrn- Association and concept axes choicern- Association and building a creative conceptual structure
6 Brainstorming and creative problem solving
7 Continuation of the previous lecture and evaluation.
8 Creativity and the masters of architecture: Santiago Calatrava
9 Creativity and the masters of architecture: Zaha Hadid
10 Creativity and the masters of architecture: Frank O`Gehry
11 Creativity and the masters of architecturernStephen Perella & Marcos Novak
12 Continuation of the previous lecture and evaluation.
13 Creativity and the masters of architecture: Hani Rashid & Lise Anne Couture
14 Projects Jury and conclusions
15 Projects Jury and conclusions