Under the patronage of H.E Prof. Dr. Khaled Atef Abdel Ghaffar - Egyptian Minister of Higher Education and Scientific Research, H.E Dr. Mohamed Mokhtar Gomaa - Egyptian Minister of Religious Endowment (Awkaf), H.E Prof. Dr. Inas Abdel-Dayem - Minister of Culture and H.E Prof. Dr. Ghada Waly - Minister of Social Solidarity, H.E Prof. Dr. Suzanne Al-Kulini - Dean of Ain Shams University Faculty of Arts and Member of the National Council for Women is pleased to announce the launching of the annual international conference of that entitled "Soft Powers and the Future Industry" that will be held during the period from 16 - 18 March 2019, where the conference idea evolves from the great cultural and intellectual role played by the college in shaping the visions of new generations in relation to future industry as in establishing the role of arts and literature, culture, languages, translation, politics, media, social sciences, education and religious discourse in the formation of soft power that contribute in promoting Egypt among nations. In this regard, H.E Prof. Dr. Ismail Abdel Ghafar Ismail Farag - AASTMT President is encouraging all AASTMT Academic staff to participate in the conference and to submit their research papers that are related to the conference themes.