19 JUL
2026
From Tourism Ideas to Sustainable Businesses: The Role of Entrepreneurship in Rural Tourism
How can entrepreneurs transform innovative tourism ideas into sustainable projects and successful businesses?
As part of the Rural Tourism Entrepreneurship & Digital Program for Arab States (RTED Arabs), we are pleased to invite you to a special information session exploring the connection between entrepreneurship and rural tourism, and how promising ideas can be transformed into viable and sustainable projects.
Guest Speaker:
Dr. Jane Hanna, Deputy Director of the Entrepreneurship Center at the Arab Academy for Science and Technology.
Drawing on her extensive experience in supporting entrepreneurs and guiding projects from idea generation to implementation, Dr. Jane Hanna will explore the key steps and considerations needed to build successful entrepreneurial ventures in the rural tourism sector.
During the Session, We Will Explore:
Entrepreneurship in Rural Tourism: Understanding the concept of entrepreneurship and its role in creating new opportunities within rural communities.
From Idea to Implementation: Exploring the key stages involved in transforming an initial tourism idea into a functioning project.
- Challenges Facing Entrepreneurs: Identifying the major challenges and barriers entrepreneurs may encounter in the rural tourism sector and how to address them.
- Building a Sustainable Business Model: Understanding the essential components required to develop a resilient, sustainable, and market-oriented tourism business.
The session highlights the importance of entrepreneurship as a driver of innovation, local development, and sustainable economic opportunities, particularly within rural communities. This session is part of the Rural Tourism Entrepreneurship & Digital Program for Arab States (RTED Arabs), which aims to support the development of entrepreneurship and digital transformation in the rural tourism sector across Arab countries.
Date: Sunday, July 19, 2026, Time: 1:00 PM – 3:00 PM