15 JUL
2026
How Can Rural Tourism Showcase Regional Identity and Drive Sustainable Development?
We are pleased to invite you to a special introductory session featuring His Excellency Dr. Ibrahim bin Mohammed bin Obaid, Undersecretary of the Emirate of the Najran Region for Development Affairs.
In this session, His Excellency will share Najran's inspiring journey in rural tourism development—from its current reality to its future ambitions—highlighting how the region is leveraging its unique cultural heritage, natural assets, and local identity to create sustainable development opportunities.
During the session, participants will explore:
- An introduction to Najran and its unique tourism assets and attractions.
- The current state of rural tourism in Najran: strengths, opportunities, and challenges.
- The Najran Reef Platform project and its role in promoting rural tourism.
- Key initiatives, innovative approaches, and digital solutions supporting the sector.
- The economic and social impact on local communities and beneficiary groups.
- Success indicators and alignment with Saudi Vision 2030.
Speaker
His Excellency Dr. Ibrahim bin Mohammed bin Obaid
Undersecretary of the Emirate of the Najran Region for Development Affairs.
Dr. Ibrahim is an expert in the implementation of the United Nations Sustainable Development Goals (SDGs) and a certified trainer in strategic planning, with extensive experience in regional development and sustainable growth initiatives.
Date & Time, Wednesday, July 15, 2026 / 1:00 PM – 3:00 PM
This session is part of the Rural Tourism Entrepreneurship and Digitization Program for the Arab Countries (RTED Arab), an initiative that promotes innovation, entrepreneurship, and digital transformation to advance sustainable rural tourism across the Arab region.