05 JUL
2026
AASTEC Hosts Session with Dr. Hisham Zaazou on the Future of Rural Tourism in the Arab Region
Join us for an insightful session hosted by the AAST Entrepreneurship Center (AASTEC) featuring Dr. Hisham Zaazou, Secretary-General of the Arab Tourism Organization and Former Minister of Tourism of Egypt.
This engaging discussion will explore the opportunities, challenges, and untapped potential of rural tourism across the Arab region, and how it can become a key driver of sustainable economic development and cultural preservation.
Dr. Hisham brings over 30 years of experience in tourism development and policy-making, with a strong focus on
- Sustainable tourism strategies
- Digital transformation in tourism
- Enhancing the competitiveness of Arab tourist destinations
This session is part of the Rural Tourism Entrepreneurship and Digitalization Program for Arab Countries (RTED Arabs).
Don’t miss this opportunity to gain expert insights into the future of tourism and rural development.
Date: Sunday, July 5, 2026
Time: 1:00 PM – 3:00 PM