Diploma - Graduate School of Business

Major Description

The growth of the Internet has transformed the world of business. Organizations are turning to the Internet to conduct a wide range of business activities, including sales, marketing, and research. As a result, managers must be proficient in the knowledge of e-business in order to successfully implement new business models, to extend business opportunities, and to reduce costs in this emerging global economy.
The Diploma in E-Business Management is a comprehensive program designed to equip students with the expertise required to effectively integrate standard managerial concepts with an e-business platform. Students will acquire knowledge of the new technologies, learn to approach business problems from both academic and practical perspectives, and learn to attain business goals with the use of information technology.

Course Description

This course provides a detailed overview of the concepts and processes used in doing business electronically. This will include information exchange processes (EDI) and inter- and intra-organizational communications electronic exchange and business including EFT, smart cards and electronic money security issues and networks internets, intranets and extranets business models and e-commerce the internet customer and marketing economics and e-commerce taxation, business and exchange issues in e-commerce legal and ethical issues in e-commerce. The course is designed to provide the students with coverage of the e-Business & e-Commerce concepts and technologies. The course includes the following topics: overview of Electronic , retailing in e-commerce, business models, company centric B2B, e-marketplace and B2B, B2B support services, Intra business and e-government, building EC applications and infrastructure, e-business security, electronic payment systems, supply chain management, M-commerce and e-law.

This course introduces the technology and use of information systems in modern business organizations, including transaction processing systems, end user computing systems, management information systems, database management systems, and decision support systems. It examines the societal, ethical, legal, strategic, organizational, and personal aspects of computing and information systems. The course is designed to provide the students with coverage of the computer as an organizational information system, systems methodologies and the computer as a problem solving tool. The different business models, benefits and limitations of management information systems. The course includes the following topics: the conceptual foundations of management information systems the role of information as a major management resource in modern business organizations identify management information needs the different types of computerized information systems in use in modern business organizations highlight the new trends in integrating the different computerized information systems in modern business organizations.

This course is designed to provide the students with analysis and design concepts and techniques. This will enable them to analyze and design business information systems. The course includes the following topics: the role of systems analysts, feasibility, data gathering techniques, data flow diagrams, data dictionaries, process specifications, structured decision, designing outputs, designing inputs, files and database, as well as user interface and procedures.

This course examines the positioning of organizations'' marketing activities through investigating the customers and competitors as an external profile, in addition to performing self-study and portfolio analysis as an internal profile. The course objective is to help students become aware of the major aspects in planning and controlling of marketing operations. By developing their marketing skills, the students will be able to locate marketing activities and formulate alternative business strategies whether for declining or mature markets in a strategic context.

This course is intended to provide an introduction to project management (PM) as it is applied in the information technology (IT) and information systems (IS) industry. The course will assist team leaders and managers in developing an understanding of the purpose and benefits of project management by exposure to the concepts, practices, processes, tools, techniques, and resources used by the project manager during the project life cycle. The course will closely follow the framework of the project management body of knowledge (PMBOK), which is the leading professional standard for PM, with emphasis on its application to software and systems development projects. The course is designed to provide the students with coverage of the purpose of project management (PM) the benefits of PM apply key PM concepts explain the project life cycle (concept, definition, execution, finish) explain the relationship between PM and the software development life cycle define roles and responsibilities by PM process group (initiating, planning, executing, controlling, closing) apply estimating techniques to IS projects apply risk management techniques to IS projects explain quality management in the context of software development projects and explain process improvement in the context of software development projects.

Every student is required to perform a research and application e-business project. The project core should utilize all the e-Business related courses studied within the context of the MBA program. The project core should be on the impact of e-business information technology or information systems on business organizations or community or economy. Students are required to develop a case study or generate a physical web-Based e-business application to support the concept of the project. The project should cover the following topics: problem definition system requirements system analysis system design system development system testing system implementation and system implications on the business case organization.