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Lecturer

NOHA ISMAIL AHMED REFAIE 

Senior Teacher Assistant

biography

Dr Noha Refaie is a Lecturer in Digital Marketing and an experienced consultant with a PhD in Marketing. She taught a range marketing courses for undergraduate and postgraduate programs over the past 15 years including, social media and content marketing, brand management, consumer behaviour and advertising. Noha is a marketing consultant specializing in marketing research, digital marketing, marketing plans and business plans. She is a professional trainer for corporate staff members in digital marketing and research. Noha has published research on consumer behaviour in the area of digital and social media marketing.

Education

2021

Doctorate - University of Glasgow - United Kingdom

PhD in marketing

2012

Master - Arab Academy for Science and Technology and Maritime Transport -

Masters Marketing

experience

work experience

academic experience

2009 - 2024

Lecturer

Main areas of teaching: Consumer Behavior, Digital Marketing, Advertising and Media Planning, Integrated Marketing Communications, Management, Marketing Management, Public Relations, Marketing Research, Research Methodology, Motion Picture Marketing, and Entertainment Business

College of Management and Technology

research

Fields of Interest

Social Sciences

Business, Management and Accounting

Research Indicators

publications

You can filter publications by years

Honors & awards

Honors

Professional Experience

  • Marketing Consultant
    I’m a marketing consultant specializing in marketing research, digital marketing, marketing plans and feasibility studies (marketing part).
  • Professional Trainer
    I’m a professional trainer for corporate staff members in digital marketing and research.

communities

Teaching Courses

Course Academic year Term

MKT222E - Consumer Behavior

2024 Fall Semester View All Content

MKT314E - Integrated Marketing Communication

2024 Fall Semester View All Content

MKT311E - Digital Marketing

2024 Fall Semester View All Content

MKT952 - Social Media and Content Marketing

2023 Fall Semester View All Content

MKT221E - Marketing Management

2022 Fall Semester View All Content

CR411 - Multimedia Technologies

2013 Spring Semester View All Content

MD421 - Motion picture marketing

2013 Spring Semester View All Content

E426 - Public Relations

2013 Spring Semester View All Content

projects

contact Me

Branch : AASTMT AbuKir Branch, Alexandria, Egypt

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Location : AbuKir 0 0