Dr Noha Refaie is a Lecturer in Digital Marketing and an experienced consultant with a PhD in Marketing. She taught a range marketing courses for undergraduate and postgraduate programs over the past 15 years including, social media and content marketing, brand management, consumer behaviour and advertising. Noha is a marketing consultant specializing in marketing research, digital marketing, marketing plans and business plans. She is a professional trainer for corporate staff members in digital marketing and research. Noha has published research on consumer behaviour in the area of digital and social media marketing.