Eman Mohamed Abd-El-Salam is an assistant professor of marketing management in Arab Academy for science and Technology and Maritime Transport, College of Management and Technology, Marketing and International Business Department, Miami, Alexandria. She earned her PhD in marketing from Southampton Solent university, Southampton, United Kingdom 2010. She is currently Head of Marketing and Management Courses . She has Full membership in the editorial board of Journal of Business and Retail Management (JBRMR) (ABRM) and also Co-chair in the Academy of Business and Retail Management conference in Egypt. 2016 "GLOBALISATION, ENTREPRENEURSHIP and EMERGING ECONOMIES". She is currently teaching for undergrads and postgraduate students and supervising MBA, DBA, Mphil and PhD candidates whether in Egypt Uk.