Assoc.Prof. Dr. Cherouk Amr Yassin is the head of the Quality Assurance Unit and an Associate Professor of Marketing at the College of Management & Technology, Arab Academy for Science Technology and Maritime Transport, Smart Village Campus, Egypt. She was also a member of the Training Central Committee, Smart Village Campus. She is an experienced Associate Professor with a demonstrated history of working in the education management industry for undergraduates and postgraduates. Skilled in Quality Management in Education, communication, Teamwork, Social Media Marketing, and Microsoft Office. Strong administrative professional with a Doctor of Philosophy - PhD focused in Marketing. Dr. Cherouk has several publications in peer-reviewed international journals in the area of Consumer Behavior.