Presently, Nihal works as a Teaching Assistant in the marketing department under the College of Management & Technology (CMT) at Arab Academy For Science & Technology (AASTMT). Graduating from AASTMT in 2013 , Nihal earned her Bachelor degree in business , major E-commerce. In 2020, Nihal obtained her Master degree in Marketing from the AASTMT. At present ,Nihal is working on completing her PhD in marketing, focusing on the role of using technological features in reinforcing consumer continuance intentions. This is inspired by her interest in consumer behavior , Digital marketing , and Online marketing.