Dr. Mona Elbadry is a marketing academic specializing in consumer behaviour, with a strong interest in understanding and influencing human behaviour in developing communities. Their teaching and research focus on consumer behaviour and behavioural change, particularly in relation to building sustainable behaviours among citizens. With a background in Marketing, Dr. Mona Elbadry is especially interested in how behavioural insights can be applied to encourage responsible consumption, sustainability, and positive social outcomes in developing contexts. Their academic work explores the interaction between consumer decision-making, social influences, and long-term behavioural change. Through teaching consumer behaviour, Dr. Mona Elbadry to equip students and communities with practical knowledge that supports more sustainable lifestyles and informed consumer choices, contributing to social and economic development.