she is a Lecturer Assistant at the Arab Academy for Science, Technology and Maritime Transport (AASTMT). She earned her Bachelor’s degree from the Arab Academy, graduating at the top of her cohort, demonstrating strong academic distinction and commitment to scholarly excellence. She subsequently completed her Master’s degree in Marketing, where she developed a solid foundation in marketing theories, consumer behavior, and strategic marketing practices. Currently, she is pursuing her PhD in Marketing, focusing on the intersection of marketing and psychology, with particular interest in consumer behavior, digital marketing, and psychological drivers of decision-making. Her research seeks to bridge theoretical marketing frameworks with psychological insights to better understand consumer perceptions, attitudes, and engagement in contemporary marketing contexts.