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Lecturer

Nourhan Ahmed Saad Ahmed

Assistant Lecturer

biography

Nourhan Ahmed Saad graduated from the College of International Transport and Logistics – Main Campus. Then, I started my journey through joining the Department of Logistics of International Trade Management – College of International Transport and Logistics – Arab Academy for Science, Technology, and Maritime Transport as a full-time teaching assistant in September 2012. Moreover, I have finished my MSc in the field of Supply Chain Management at the Arab Institute for Trade and Commodities Exchange in January 2016 through discussing my MSc thesis entitled “The Impact of Implementing the European Quality Labeling System on the Supply Chain Performance of Food Industry: An Empirical Study of the Egyptian Traditional Food Sector”. Then, I finished my PhD study in Systems Logistics – Faculty of Logistics – University of Maribor – Celje, Slovenia in June 2023. In the academic field, I have been teaching several courses for undergraduate students in both English and Arabic Track such as Study Skills, Research Methodology, Quality Management, Strategic Management, Principles of Management, Human Resources Management, Principles of Marketing, Applied Statistics, Operations Research, Operations Management, Commercial Policies, Cost Accounting, Fundamentals of Multimodal Transport, Business Modelling, International Logistics Operations, Negogitaions and Contracts Management since I joined the academy staff. Moreover, I have taught Medical Staff Management for professionals at Medical Logistics Diploma. And finally, I have been teaching Supplier and Customer Relationship Course for post graduate students at the Arab Institute of Trade and Commodities Exchange. Furthermore, I have supervised several graduation projects in the field of Logistics, Transportation, and Supply Chain Management. In the professional field, I have been working as a Quality Coordinator for Logistics of International Trade Management Department. I represented the Arab Academy for Science, Technology, and Maritime Transport in particular the College of International Transport and Logistics in several funded EU projects such as EBSCOMED Project in September 2022, Med-diet Project in the duration between May 2014 and June 2016, Lactimed project in the duration between September 2014 and October 2015. Moreover, I received a certificate as a participant of Training for Trainers Course in the field of “Short Sea Shipping, Motorways of the Sea and E-Freight” from Barcelona, Spain on the 20th of February 2015.

Education

2023

Doctorate - University of Maribor, College of Logistics - Slovenia

Micro, Small, and Medium-sized Enterprises (MSMEs) play a significant role in a country’s economic growth and development, particularly emerging markets. However, Covid-19 pandemic dramatically hit the MSMEs sector, which has resulted in affecting both supply and demand as well as affecting organizational survival. Moreover, the performance of the MSMEs sector has dramatically declined, and customers could not get their needs and requirements, which resulted in supply chain vulnerability and lack of customers’ satisfaction. Accordingly, this research focused on enhancing the MSMEs’ inter-organizational customer relationship management through developing a framework that manages the organizational supply chain activities and practices. This research adopted an empirical study on the Egyptian MSMEs sector through employing both qualitative and quantitative research methods. Firstly, a Systematic Literature Review (SLR) was conducted for all research variables using two prominent databases (Scopus and Web of Science) through PRISMA guidelines to explore the causal relationship between the research variables, upon which the theoretical framework was to be developed. Then, semi-structured interviews with MSMEs’ eco-system stakeholders were conducted as a preliminary study to analyze the current situation of the Egyptian MSMEs sector and to validate the proposed framework by using content analysis based on NVivo software packages, through which the conceptual framework was identified. Finally, a self-administrative questionnaire was distributed to MSMEs’ end consumers to investigate the causal relationship between research variables through smart Partial Lease Square Structural Equation Modeling (PLS-SEM), identify the key significant variables affecting the Egyptian MSMEs sector, and recommend a roadmap for MSMEs’ stakeholders to cope with a dynamic business environment and to satisfy their consumers’ needs. The findings of this research revealed the causal relationship between supply chain management practices and customer relationship management objectives (i.e., customer satisfaction and customer loyalty) through MSMEs’ operational performance, where the SEM resulted in identifying the main significant factors affecting the Egyptian MSMEs sector. The results showed the positive significant impact of strategic supplier partnership, customer relationship management practices, level of information sharing, quality of information sharing, and lean practices on MSMEs’ operational performance, as well as the positive significant impact of strategic supplier partnership, level of information sharing, lean practices, and postponement practices on customer satisfaction. Moreover, operational performance has a significant impact on customer satisfaction, which in turn has a positive impact on customer loyalty. Additionally, operational performance mediates the relationship between supply chain management practices (i.e., strategic supplier partnership, customer relationship management practices, level of information sharing, quality of information sharing and lean practices) and customer satisfaction. Finally, a recommended road map was suggested for MSMEs’ stakeholders to improve their operational performance and customer satisfaction level, especially during pandemic situations and similar crises. This research explores theoretical and practical implications. The theoretical implications were highlighted in the developed framework through linking research variables (i.e., supply chain management practices, operational performance, customer satisfaction, and customer loyalty), which enriches the literature review in the supply chain management context for the MSMEs sector in particular. The practical implications were addressed in the developed framework, which can be examined in different developed/ developing markets and can be investigated in emerging markets to customize an applied framework that fits each market solely. Moreover, MSMEs’ stakeholders are provided with a recommended roadmap to enhance their operational and customer satisfaction level, based on consumers’ perspectives. Finally. This research presents insights on how the MSMEs sector in emerging markets, particularly Egypt, can adapt to a dynamic market environment through Covid-19 implications and the constant changing of consumers’ behavior, which changed the needs and nature of market environment and consumers’ preferences.

2016

Master - College of International Transport and Logistics - Egypt

Master's of Science from Arab Institutes for Commerce and Goods Stock

2012

Bachelor - College of International Transport and Logistics - Egypt

Bachelor in Trade Logistics and International Transport

experience

work experience

academic experience

2016 - 2023

Assistant Lecturer

Lecturer Assistant at College of International Transport and Logistics - Abuqir Campus

College of International Transport and Logistics

2012 - 2016

Teaching Assistant

GTA at College of International Transport and Logistics - Abuqir Campus

Arab Academy for Science, Technology and Maritime Transport

publications

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Honors

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Teaching Courses

Course Academic year Term

EL121 - Cost Accounting

2021 Fall Semester View All Content

EL323 - Quality Management

2021 Fall Semester View All Content

EL422+AL422 - Strategic Management

2021 Fall Semester View All Content

EL312+AL312 - Human Resources Management

2021 Fall Semester View All Content

ELO425+ALO425 - Commercial Policies

2014 Spring Semester View All Content

ELT414+ALT414 - Multimodel Transport Management

2014 Spring Semester View All Content

EL213-AL213 - Human Resources Management

2014 Fall Semester View All Content

EL323-AL323 - Quality Management

2014 Spring Semester View All Content

ELO425+ALO425 - Commercial Policies

2014 Fall Semester View All Content

EL422-AL422 - Strategic Management

2014 Spring Semester View All Content

EL323+AL323 - Quality Management

2014 Fall Semester View All Content

EL422-AL422 - Strategic Management

2014 Fall Semester View All Content

ELT424+ALT424 - Negotiations and Contracting Management

2014 Summer Semester View All Content

EL213+AL213 - Principles of Marketing

2014 Summer Semester View All Content

EL216-AL216 - Operations Research

2013 Spring Semester View All Content

EL213-AL213 - Human Resources Management

2013 Spring Semester View All Content

EL216+AL216 - Operations Research

2013 Fall Semester View All Content

ELT424+ALT424 - Negotiations and Contracting Management

2013 Spring Semester View All Content

EL112/AL112 - Principles of Management

2013 Fall Semester View All Content

ELO425+ALO425 - Commercial Policies

2013 Spring Semester View All Content

ELS415-ALS415 - Supply Chain Modeling

2013 Fall Semester View All Content

EL122-AL122 - Applied Statistics

2013 Fall Semester View All Content

EL226-AL226 - Operations Management

2012 Spring Semester View All Content

EL114-AL114 - Study Skills

2012 Fall Semester View All Content

EL411+AL411 - Research Methodology

2012 Fall Semester View All Content

ELS415-ALS415 - Supply Chain Modeling

2012 Summer Semester View All Content

EL323-AL323 - Quality Management

2012 Summer Semester View All Content

EL213+AL213 - Principles of Marketing

2012 Spring Semester View All Content

EL411+AL411 - Research Methodology

2012 Spring Semester View All Content

projects

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