A highly efficient Marketing Communication professional with around 12 years of experience, bringing forth knowledge from corporate and academic sectors. Adept in creating powerful marketing communication planning and advertising campaigns for reputable agencies with an extensive range of local and global clients. In addition to teaching marketing communication related courses to university students including Advertising, Public Relations, Public Opinion, Visual Communication and Integrated Marketing Communication campaigns. Holder of a PhD in Communication, Advertising and Society (CAS) from Universitat Pompeu Fabra- UPF, Barcelona, Spain. Besides, a MA from the American University in Cairo- AUC in Mass Communication and BA from Misr International University- MIU, majoring in Integrated Marketing Communication (IMC) and a Marketing Diploma certified from The Canadian Management and Training Institute- CMTI.