Head of Marketing at the Industry Service Complex at AAST, PhD, Lecturer, TEDx Speaker, Communication & Electronics Engineer, leading a team of young female leaders in digital marketing and public relations. Believing in the importance of technical and vocational education in the development of industry, Dr. Soha promotes the importance of vocational studies toward ecnonomic development, and that this field provides equal opportunities to both genders and different social classes. She managed to increase the enrollment of students and develop female role models in the industry including students with special needs, by highlighting their achievements in TV and newspapers in addition to mentoring distinguished students and employees in the institute.