Cherouk A abdel- hakim Yassin , MS.

Senior TA.

Biography
Education
Field of Interest
Academic Experience
Work Experience
Community Service
Publications
Research Indicators
Teaching
Courses

Biography

  • Dr. Cherouk Amr Yassin is the head of the Quality Assurance Unit and an Assistant Professor of Marketing at the College of Management & Technology, Arab Academy for Science Technology and Maritime Transport, Smart Village Campus, Egypt. She was also a member of the Training Central Committee, Smart Village Campus.

    She is an experienced Lecturer with a demonstrated history of working in the education management industry for undergraduates and postgraduates. Skilled in Microsoft Word, Teamwork, Social Media Marketing, Microsoft Excel, and Microsoft Office. Strong administrative professional with a Doctor of Philosophy - PhD focused in Marketing.

Courses Added

Courses Added
CourseAcademic yearTerm

EA121 - Principles of Management (2)

2013 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA121 - Principles of Management (2)

2014 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA121 - Principles of Management (2)

2015 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA201 - Principles of Management 2

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA211 - Principles of Marketing

2014 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA211 - Principles of Marketing

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA222 - Research Methodology

2020 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA315 - Consumer Behavior

2020 Summer View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA315 - Consumer Behavior

2021 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA317 - Electronic Marketing

2016 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA325 - International Business

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA326 - Marketing Research

2020 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA326 - Marketing Research

2020 Summer View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA327 - Integrated Marketing Communications

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA328 - Advertising management

2020 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA415 - Personal Selling Management

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA421 - Strategic Management

2016 Summer View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA426 - Public Relations

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA428 - Advanced Studies in Marketing

2020 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

MKT935 - Advanced Marketing Management

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

Academic Experience

  • Assistant Professor, Sep 2017 - up till now
    Marketing

Work Experience

  • Training Committee Member, Dec 2019 - up till now
    Training Affairs
    Arab Academy for science technology and Maritime transport
  • Assistant Professor, Sep 2017 - up till now
    Marketing
    Arab Academy for science technology and Maritime transport
  • Lecturer Asistant, Nov 2015 - Sep 2017
    Marketing
    Arab Academy for science technology and Maritime transport
  • T.A, Apr 2013 - Nov 2015
    Marketing
    AASTMT

Education

  • PhD in Marketing, University of Minho, Sep 2017
  • ِAcademic Master of Business Adminstration in In Marketing, GSB - AASTMT, Nov 2015
  • Bachelor's degree in Marketing and International Business, AASTMT, Feb 2012

List of Publications

    • Dr. Cherouk Amr Yassin under the supervision of Professor Ana Maria dos Santos Costa Soares, "Understanding Impulse Buying Behaviour: The Role of Promotions, Emotions and Cognitive Dissonance" , University of Minho, EEG , 2019.
            Read Abstract Download PDF
           

Teaching

  • Principles of Marketing
    Integrated Marketing Communication
    Public Relations
    International Business
    Consumer Behaviour
    Marketing Research
    Research Methodology
    Personal Selling
    Management
    Advanced Marketing Project
    Advertising Management

Fields of Interest

  • Marketing
  • Consumer Behaviour
  • Retailing
  • Promotion
  • Consumer Behaviour
  • Promotions
  • Social Media
  • Retailing
  • Marketing
  • Consumer Behaviour
  • Tourism Marketing

Community Service

  • training central committee

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